The 2025 holiday box office ended the year with a huge increase, powered by two very different films that attracted audience interest in big ways: James Cameron’s epic Avatar: Fire and Ash and the surprising indie smash Marty Supreme. Together, the films did turn Christmas week into one of the strongest theatrical periods in years, suggesting renewed momentum for cinemas after a challenging time for Hollywood.
Avatar: Fire and Ash Dominates Christmas Weekend
James Cameron once again proved his box office power as Avatar: Fire and Ash, the third entry in the blockbuster sci-fi franchise, stayed firmly at the top of the charts over Christmas. The film brought in tens of millions locally during the holiday frame, pushing its North American total well past the $200 million mark in just two weeks.
Globally, Fire and Ash has already reached hundreds of millions in ticket sales, with international audiences playing a huge role in its success. Strong performances in Europe, Asia, and new markets have put the film on a clear path toward the billion dollar record a familiar success for the Avatar universe.
Unlike some new banners that burn bright and fade quickly, Fire and Ash has shown strong staying power. Its more modest week to week drop suggests strong word of mouth and repeat viewings, strengthening the franchise’s status as a must see theatrical event rather than a wait for streaming release.
Marty Supreme Emerges as the Holiday’s Surprise Hit
While Avatar controlled the box office, Marty Supreme quietly became the season’s biggest surprise. The A24 drama, starring Timothée Chalamet as a charismatic ping pong prodigy, spread nationwide after a buzzy limited release and produced a strong Christmas performance.
The film’s per theater ratings surpassed much larger studio releases, a rare feat for a character driven drama. Its success shows the growing need for prestige films when paired with strong performances, smart marketing, and a strong central star.
Chalamet’s visibility during the film’s rollout together with strong early reviews helped Marty Supreme attract both younger audiences and awards season voters. The result is a film that feels historically present, commercially viable, and planned for a long run besides the holidays.
A Strong Finish for the 2025 Box Office
The combined success of Avatar: Fire and Ash and Marty Supreme helped lift worldwide holiday ticket sales, providing a welcome boost to theaters nationwide. Studios gained from a strong lineup that reached to multiple groups from families and sci-fi fans to cinephiles looking for something more personal.
Industry analysts now predict that the domestic box office will close 2025 just ahead of the previous year, even if totals remain below pre pandemic highs. Still, the holiday increase has restored confidence that audiences will show up when films offer huge, originality, or a strong reason to leave the couch.
Looking Ahead
As Hollywood looks to 2026, the message from this holiday season is clear: theatrical releases are far from going away. Whether it’s a visually engaging franchise like Avatar or a stylish, star driven drama like Marty Supreme, audiences are willing to return to theaters as long as the story feels worth the watch. For now, Fire and Ash continues its global ascent, while Marty Supreme proves that even in a blockbuster driven setting, there’s still room for smart, unusual hits.
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