Skims Is back on the global stage and this time, the win feels even bigger. The cult loved brand founded by Kim Kardashian officially returns as the official loungewear and intimates partner for Team USA, launching a fresh new lineup in advance of the 2026 Winter Games. Equal parts fashion, comfort, and national pride, the latest collection shows that Skims has mastered the art of mixing style with sport.
What began as a viral Olympic moment has now grown into a long-term partnership and with each release, Skims continues to raise the bar.
A New Era of Olympic Style
The newest Team USA capsule builds on everything fans love about Skims: ultra soft fabrics, attractive designs, and pieces designed to move with the body. This season, the collection taps into effortless winter dressing, presenting loungewear, sleepwear, and everyday essentials that feel just as suitable for recovery days as they do for casual off duty looks.
Created in classic nationalist tones and minimalist designs, the lineup feels fresh, elevated, and clearly Skims. It’s sporty without trying too hard a combo that few brands get right.
Fairness remains front and center, with expanded sizing that ensures everyone can tap into the Team USA energy, no matter their body type or personal style.
Athletes as the Ultimate It Girls
Fronting the campaign is a powerful lineup of Olympic and Paralympic athletes, bringing realness and strength to the visuals. Shot with a clean, confident aesthetic, the campaign presents athletes not just as competitors but as recent style icons women who embody hard work, courage, and self confidence.
Rather than over-styling or using dramatic symbols, the visuals let the clothes speak for themselves. The result feels intimate, strong, and glamorous perfectly in line with Skims’ brand identity.
More Than Just Merch
This collection isn’t about collectibles or novelty pieces. It shows Skims’ continued growth into lifestyle fashion, blending the lines between intimates, loungewear, and everyday dressing. The launch of expanded categories including men’s styles further strengthens the brand’s development above its original shapewear roots.
By using comfort as a form of confidence, Skims taps into the emotional side of sports culture: rest, healing, and the quiet moments between wins.
The Final Word
With its return to Team USA, Skims proves once again that fashion has a place in every arena even the Olympic one. The new lineup feels thoughtfully, wearable, and perfectly planned for a winter season ruled by both competition and comfort.
Whether you’re watching from home, traveling, or simply updating your wardrobe, Skims for Team USA offers a winning formula where style, softness, and star power meet.
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