Pop culture's most fearless star is bringing her signature theatrical glamour to one of beauty's most iconic campaigns. Chappell Roan has officially been announced as the newest face of MAC Cosmetics' legendary VIVA GLAM initiative, and she's doing more than fronting the campaign—she's helping create the products herself.
Launching June 11, 2026, the limited-edition VIVA GLAM x Chappell Roan collection introduces three bold lip products inspired by the singer's unapologetic approach to beauty, self-expression, and individuality. Even better, 100% of the selling price of every VIVA GLAM product continues to support initiatives that help people and communities around the world.
Known for her larger-than-life performances, theatrical makeup, and fearless fashion choices, Chappell Roan feels like a natural fit for the VIVA GLAM legacy. Throughout her rise to global stardom, the singer has embraced creativity without compromise, making her one of the most exciting voices in music and beauty today.
A Collection Inspired by Self-Expression
Co-created with Chappell herself, the collection features three standout lip products designed to celebrate individuality while delivering the bold color payoff MAC fans know and love.
MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head
The hero shade of the collection is UnNatural Red Head, a rich deep cherry red lipstick that captures the drama and confidence at the heart of Chappell Roan's beauty aesthetic. The shade delivers intense color with a silky matte finish, creating a statement lip that feels both classic and rebellious.
Perfect for evening glamour or everyday confidence, this deep red is designed to turn heads while remaining timeless.
VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc
Roan of Arc offers a softer yet equally captivating option. The mid-toned plum shade combines vibrant color with the comfortable shine of MAC's Lustreglass formula.
The playful name references both Chappell's surname and a fearless spirit of individuality, making it a fitting addition to the collection. The shade delivers a modern wash of plum that can be worn alone or layered for extra impact.
VIVA GLAM Lipglass Air Non-Sticky Gloss in Damnsel
Completing the trio is Damnsel, a sheer red-plum gloss infused with gold pearl. The formula offers lightweight shine without stickiness, creating a multidimensional finish that catches the light beautifully.
Whether worn alone for a subtle glow or layered over either lipstick, Damnsel adds a touch of glamour worthy of Chappell's stage presence.
The Campaign Behind the Collection
The campaign itself is every bit as spectacular as fans would expect. The visuals were photographed by legendary fashion photography duo Inez & Vinoodh, whose work has shaped some of the most memorable images in modern fashion and beauty. Creative direction was led by Nicola Formichetti, known for his visionary work blending fashion, music, and pop culture.
Beauty for the campaign was crafted by makeup artist Andrew Dahling, while stylist Genesis Webb curated the fashion looks that perfectly complement Chappell's dramatic persona. Hair was created by renowned hairstylist Lacy Redway, and the immersive campaign environment was brought to life by set designer Polina Osipova. The result is a campaign that feels bold, artistic, and unmistakably Chappell Roan.
Why VIVA GLAM Matters
Since its launch, VIVA GLAM has become one of the beauty industry's most influential charitable initiatives. Through every lipstick sold, the program has helped support communities and organizations around the world.
By partnering with Chappell Roan, MAC continues its tradition of collaborating with artists who challenge conventions, celebrate authenticity, and use their platforms to inspire others.
The singer's commitment to self-expression aligns perfectly with the mission of VIVA GLAM, making this collaboration feel both timely and meaningful.
Beauty Meets Pop Culture
Few artists have captured the cultural conversation quite like Chappell Roan. From her theatrical performances to her unforgettable beauty moments, she has built a world that celebrates individuality and creative freedom.
This collaboration brings that vision directly into a beauty collection that allows fans to channel a little of Chappell's fearless energy through makeup. Whether you're drawn to the dramatic depth of UnNatural Red Head, the rich plum tones of Roan of Arc, or the luminous shine of Damnsel, the collection offers something for every beauty enthusiast.
With bold shades, star-powered creativity, and a mission that gives back, VIVA GLAM x Chappell Roan is shaping up to be one of the most exciting beauty launches of the year.
The VIVA GLAM x Chappell Roan collection launches on June 11, 2026, online and at MAC Cosmetics stores worldwide.
